Adobe is constantly on a mission to reach and uplift Gen Z by creating work featuring talent this generation truly cares about. Any real fan of Tierra Whack will know she has a truly unique sense of style. Tapping into this insight, we invited students to create their own looks for Tierra Whack using the Adobe Creative Cloud. From there Tierra picked her favorites! With some help from celebrity stylist Shirley Kurata, fans’ 2-dimensional designs were taken into a 3-dimensional world, and were featured in the most iconic fashion magazine of all time, Vogue.
SILVER LION WINNER (BRANDED ENTERTAINMENT), 2022 CLIO GOLD, 2022 CLIO SILVER, ONE SHOW MERIT
PRESS: VOGUE, DRUMM, VARIETY, NYLON, PHILLYVOICE, FASHIONISTA
Art Direction: Rachel McEuen + Estefanio Holtz
Copywriting: Anjali Rao + Andre Bittar