An NFT? Groan. Okay, hear us out—this was before every brand and man wearing a Patagonia vest was trying to get their paws on one.
Living the Life Artois is all about savoring the finer things, like good food. So, in 2021—a rough year for the food industry—Stella Artois decided to step up. At the peak of the NFT and fried chicken sandwich frenzy, we teamed up with the James Beard Foundation to cook up something truly unique: the world’s first recipe NFT, featuring Marcus Samuelsson’s legendary Yardbird Chicken. The best part? Every penny from the sale went straight to supporting restaurants in need. Who says NFTs can’t be delicious?"
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