OneMain believes people deserve humanity when they get a loan. Even if they don’t get a loan, they still deserve to be treated with respect, dignity, and decency. And there’s only one way to do it. With humans. Real people - in a real place - who can help out in a time of need. OneMain Financial has done lending human since 1912. Not because we’re trying to be different; it’s just the right thing to do. Treating people with respect is just how we roll. So please don’t make us out to be heroes. We’re just doing our jobs. That said, we do try to be super at it.
In racing, just like lending humans make all the difference. Especially when it comes to speed, trust, and simplifying complex lingo. See how this translates inside the world of NASCAR when racing legends Elliott Sadler and Dale Earnhardt Jr. are put to the test.
Art Direction: Anjali Rao + Berto Santana
Copywriting: Anjali Rao + Brenda Fernandez + Lu Cardoso