We created special discount codes that put the diss in discount. Our friendly jab at the competition let everyone know we have a newer, some might say tastier offering.
We had to take our efforts to our competitions’ stores with strategically targeted OOH boards and bus shelters.
Next up, crashing Art Basel. Nothing is more instagram worthy than a pair of painted wings on the side of a building. To feed into a behavior that is already beloved by many,we decided to create their own version of wings with wing wings. Get it? We partnered with a local artist in Miami to show up at Art Basel with a special hand painted mural that had a secret QR code so those who decided to take advantage of the gram worthy photo opp could get wings on the very spot.
When we thought we couldn’t crash anymore, we crashed the biggest football event of the year by publicly betting our wings on teams with wings leading up to the Super Bowl. If one of them won we would have given free wings to all of America. Unfortunately, no teams with wings won this year but there is always next year!
